Forum Posts

Md Delwar Hossain
May 12, 2022
In Social Media Forum
To put it simply, it is to operate community e-commerce by recruiting KOCs (consumers of opinion). Recruit KOCs in the sinking market, KOCs set up local Special Database WeChat groups, supports KOCs through mini programs, KOCs select products in in-app purchase mini-programs, generate purchase links, share them in WeChat groups, and KOCs get commissions. This model has now played out 90,000 WeChat communities, covering 10 million Special Database people. also set a goal of establishing 500,000 communities within two years, covering 100 million users. So far, has completed the layout of six major channels, including. WeChat, mobile QQ, mini programs, APP, M station, and community. Jingdong's sinking strategy has also been deployed: New entrance: six major channels; New Special Database ways to play: short video, live broadcast, group grouping, bargaining; New supply chain: factory direct supply; New logistics: 24-hour delivery in tier 4-6 cities. This double 11, the sinking strategy has achieved initial results. The overall number of users outside the Special Database Fifth Ring Road has increased by more than 60% year-on-year, and more than 70% of the new users are from markets outside the Fifth Ring Road. In addition to attacking the sinking market, in order to keep the existing users, Jingdong [plagiarized] Pinduoduo's [ten billion subsidies]. On October 15th, held a Special Database launch conference for the 11.11 Global Good Things Festival, announcing that it would launch the [largest in history] Double 11 discounts, tens of billions of subsidies, and 100 billion of discounts. subsidy strategy is different from that of Pinduoduo. The subsidized price of is higher than that of Pinduoduo, but it is better than the number of subsidized products. And by virtue Special Database of the credit and logistics advantages accumulated in 3C home appliances and other categories for many years, it has maintained the main 3C digital home appliance users.
0
0
2
 

Md Delwar Hossain

More actions